We live in a digital world. People are using gadgets like smartphones, laptops, personal computers, and tablets every day.
Let’s go back 40 years – the time when technology was nowhere as advanced as it is today. There were no personal computers, smartphones, and laptops. How did people survive back then? How would they talk to each other? Life seems unimaginable.
Thank god for technology.
Today, we have all these fancy devices that allow us to communicate with each other within a matter of seconds. These devices have become our digital friends.
Businesses, on the other hand, can reach out to their customers more easily and effectively. E-commerce and social media marketing have become very popular for these businesses.
What is Digital Marketing?
In simple words, digital marketing is online marketing. It is the process of promoting the products/services of a business using tools like online advertisements, content marketing, social media marketing, etc.
Digital marketing is a necessity for businesses today. People use online platforms every day. So companies find it easier to promote their products/services on these platforms. They do not need TV commercials, newspaper advertisements, and radio commercials anymore.
Digital marketing is a huge topic. It contains different aspects like:
- Content marketing
- Email marketing
- Social media marketing
- Search engine marketing
- Graphic designing
- Web analytics, etc.
Each of these aspects is again a very vast subject in itself.
Digital Marketing In Nepal
Companies and businesses in Nepal have started growing their online presence. E-commerce businesses are growing rapidly. People prefer looking for products and services online rather than visiting the stores physically.
Besides e-commerce businesses, other businesses have also started growing their online presence. Every business has a social media page on platforms like Facebook, Instagram, and Twitter. They promote products/services and post content that might be of value to their customers.
We often also see that some of these businesses are promoting products/services with paid advertisements on these social media platforms.
This shows that digital marketing in Nepal is growing.
Why Businesses Should Focus on Digital Marketing?
As I said, people are present online. If you have a business, you need to reach out to the people, whether they are your customers or your potential customers. The best way to do that is by being present online.
Merely opening social media accounts and posting a few contents on them will not help you grow your business. You have to actively put out engaging content, consistently, if you want to see real growth.
Nowadays, most people search for products online before buying them. They look at the reviews of the product before making the purchase decision. They even try to reach out to the companies and ask about the product.
If a business has good customer service, the customers will be happy. The best way to give good customer service, for most businesses, is by being active online. Solve people’s problems, answer their queries, take feedbacks, and provide value to them.
Three Steps to A Great Business
There are three things you need to make sure you are focusing on when doing business.
1. A Good Product or Service
Your product or service has to be good, for obvious reasons. Even though you are the best marketer in the world, if your product sucks, your business will not last very long. The main focus should be on creating the best product/service for the people. It must provide good customer value. If the product is good, you might not even have to do so much hard work marketing it.
2. Digital Marketing
After your product/service is ready, you need to let people know about it. This is where digital marketing comes in. There are a lot of ways to do digital marketing, as I have mentioned in the list above. Start with the basics. Your goal is to spread awareness of your product/service. You have to actively participate in making sure you create valuable content for the people. Communicate with them, tell them how you can solve their problems, ask them what they prefer, so on and so forth. If you are not sure about doing it yourself, hire an expert on digital marketing.
3. After-Sales Service
If you stopped caring about your customers after you have sold your product/service to them, it will not have a very good impact on your business. The after-sales service is about answering customer queries and taking feedbacks. How did the customers think about your product/service? Was it good? Was it bad? What improvements can be made? Questions like these need to be considered. If your customers are having any trouble with your product/service, solve their problems. The after-sales service can determine the future of your business. So it must be a high priority.
As I said, companies and businesses in Nepal are actively present online nowadays. But most of them are not utilizing all the online tools and techniques that can help their businesses grow to a great extent. They are only using strategies like designing and paid advertisements. Most of them think that they need heavy investments to set up a good digital marketing strategy. Yes, if you want growth and stability in your business, you have to make some investments. But, there a lot of things in digital marketing that you can do for free. Yet, most businesses are missing out on these things.
How To Use Digital Marketing Strategies Effectively?
If your business has a handsome budget to spend on digital marketing, the best thing to do would be to hire experts. Seek good digital marketing companies and ask them to look after your online strategies for you. You can hire freelancers as well.
But if your business is low on budget or if you have a small business, as I said, you can do a lot of things for free as well.
Below are a few things you can do to use digital marketing strategies effectively. These can be useful for both big and small companies.
#1: A Good Website
Having a good website for your business is very very important. It’s the 2020s. If you don’t have a website yet. Build one. You do not need a big investment to build a website. You need a domain name (which is usually the name of your business or your company), a hosting, and a person who knows how to set up a website. Building a simple website, using tools like WordPress or Wix, takes less than 10 minutes. You can learn it yourself on YouTube. Make sure your website has all the essential things on it. These include;
- A good theme and logo
- An “About Us” page (to let the people know about your business)
- Contact information
- Social media links
- Information about your products/services
- A “Blog” section (this is not a necessity but it is highly recommended)
#2: Content. Content. Content.
This is the most important part of digital marketing. Create content – a lot. The purpose of creating content is to create a brand. So make sure that the content you create is related to your business. Talk more about your products or services in the content. Make content on how your products or services can add value to people’s lives and how they can solve real problems. A few examples of content include photographs, articles, videos, infographics, tutorials, commercials, so on and so forth.
Write articles about your business, products, and services. Use SEO tools to select keywords. This will help your website rank on search engines, which will be beneficial for your business. Make videos related to your business and post them on YouTube, as it considered the second most popular search engine. You can create a single piece of content and present it in many ways. For example, you write an article about your product. Then, you can convert that article into a video, infographic, or audio. Share your content with people on social media platforms to generate more traffic, which brings me to my next point.
#3: Be Active on Social Media
Only sharing pictures of your products will not help you. Do more. Make more content and share them. Engage with your followers. Reply to their comments – both positive and negative. Answer their queries. Remember to post frequently. Don’t post and disappear for weeks. Experts recommend posting at least twice a day on different social media platforms. Facebook, Instagram, Twitter, LinkedIn, and Pinterest are some of the most popular social media platforms.
#4: Lead Generation
Lead generation is the process of generating people’s interest in your product or service. The best way to do this is to collect people’s emails or phone numbers. You can later use this information for email marketing or direct marketing using phone calls. Lead generation can be done using social media platforms like Facebook. You can also collect emails from visitors to your website and blog.
#5: Paid Advertisements
Paid advertisement is the most common strategy used by businesses in Nepal, which is surprising. The common myth is that by boosting their pages/posts, there will be more engagements. Yes, this strategy is surely effective. But, only paying for sponsored ads will not make your company grow. Even if it does, it will be short term. And, it will also cost you a lot of money. If you want consistent growth, you need to follow the other methods, which I just mentioned. Coming back to paid ads, they help you boost your social media pages/posts. You can use platforms like Google Adwords and Facebook Advertising to do this.
As I said, digital marketing is a very big topic. There are different aspects, tools, techniques, and strategies in digital marketing. I wrote this post to make companies aware of the importance of using digital platforms and growing their businesses. In Nepal, there are a lot of companies who are unaware of these strategies. I have noticed that even the so-called digital marketing companies are not using these strategies properly. I hope that this post was helpful. It was just a brief outlook on digital marketing in Nepal. You can always search online to know more about the aspects of digital marketing.